Media relations is often considered a specialized function within a public relations campaign and can help agencies understand when it is best to do an email pitch or a traditional press release. He speeds up to match. Pin On Nightmares Public relations serves the public interest by making all points of view articulate in the public forum. . Producing Change in Army Public Affairs. The role of public relations is crucial to building and maintaining a good reputation for a company yet theres often confusion surrounding what exactly it does. A messaging strategy is a set of foundational talking points that are aligned with your clients goals and overall brand messaging. Impacted today practices of public. Planned Parenthoods Public Relations Problem. The Podesta Group and another firm Mercury Public Affairs are listed in the indictment as Company A and Company B although it is not known which company is A or B.